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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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08335_Field_TCGG T100.txt
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of them. We can now live, not just amphibiously in divided and
distinguished worlds, but pluralistically in many worlds and
cultures simultaneously. We are no more committed to one
culture—to a single ratio among the human senses—any more
than to one book or to one language or to one technology. Our
need today is, culturally, the same as the scientist’s who seeks
to become aware of the bias of the instruments of research in
order to correct that bias. Compartmentalizing of human
potential by single cultures will soon be as absurd as specialism
in subject or discipline has become. It is not likely that our age
is more obsessional than any other, but it has become
sensitively aware of the conditions and fact of obsession
beyond any other age. However, our fascination with all phases
of the unconscious, personal and collective, as with all modes
of primitive awareness, began in the eighteenth century with
the first violent revulsion against print culture and mechanical